Casual Clothing Retailers in Brighton 

Because much of the Casual wardrobe was sports label based, the more common items such as trainers and Lacoste shirts could be purchased from general sports shops such as Wisden Sports (now closed). But there were smaller retailers that stocked the more expensive Italian labels. Brighton Casual Lorne Brown recalls:

'[In] the late 80s there used to be in Bartholomew Square, used to be a couple of shops there, one called PYO... Pick Your Own it was called, sold a lot of Italian clothes. And there was another one called Icon....and a place called Saks in the North Laines which used to sell Stone Island'.

Pringle and Lyle & Scott jumpers could be bought from a golf shop that was then on the Lewes Road, and for those who couldn't afford the real thing, copies could be found at the Race Hill market and, according to one Casual, 'There used to be one particular jeans shop in Brighton that you could go in and get your fakes from. He'd have them up in his back room'.

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